The Fine Print

The Children’s Advertising Review Unit (CARU) recently brought an action against the National Fluid Milk Processor Promotion Board (MilkPEP) over concerns with MilkPEP’s television commercial depicting individuals skateboarding without the appropriate safety gear.

ICO has resumed its investigation into real-time bidding and the AdTech industry, as well as its review of the role of data brokers in the AdTech ecosystem.

The Federal Trade Commission (FTC) issued a $1.2 million fine against glue manufacturing company, Chemence, Inc. for violating a 2016 consent order requiring the company to qualify its “Made in USA” claims in its promotional materials and product packaging.

Major changes to copyright law were shepherded in through the Consolidated Appropriations Act, the highly publicized pandemic relief bill passed on December 27, 2020.

Folgers Coffee Co., and its parent company, J.M. Smucker, were sued in federal court for allegedly inflating the number of servings contained in certain canisters of Folgers’ ground coffee.

In March 2020, photographer Michael Barret Boesen filed suit against the owner of sports news website, LongIslandTennisMagazine.com claiming that the website infringed on his copyrights by embedding an Instagram post featuring his photograph of tennis player Caroline Wozniacki.

In September 2018, a consumer filed a putative class action in California against Keurig Green Mountain, Inc. The consumer alleged that the company is participating in deceptive business practices by marketing, advertising, and selling single-serve coffee pods that are misleadingly labeled as “recyc

A new class-action lawsuit alleges that packaging for Anheuser-Busch’s “Rita” beverage products deceives consumers by implying that the products contain wine or distilled spirits when in fact they are flavored malt beverage products.

With digital advertising being a multi-billion dollar industry and COVID forcing many online, many have growing concerns surrounding the policing of digital advertising.

On July 16, 2020, the Federal Trade Commission (FTC) published a proposed rule for “Made in the USA” (MUSA) claims for labels in the United States.

The California Consumer Privacy Act (CCPA) went into effect January 1, 2020 and Attorney General enforcement began July 1, 2020.

There have been developments in the following five proposed amendments to the California Consumer Privacy Act (CCPA).

The Seventh Circuit recently resolved a false advertising lawsuit involving beer giants Anheuser-Busch, the maker of Bud Light, and Molson Coors, which makes Miller Light and Coors Light. At the center of the dispute – one of the more high-profile advertising disputes in recent years – was corn syru

The Entertainment Software Rating Board (ESRB), which administers the ratings system for video games, has launched a new warning label for use on video games that include in-game offers to purchase digital goods or premiums that include randomized elements.

During a time of financial uncertainty and fear for public health, many companies are stepping up to donate time and funds to industries and workers who are on the font-lines. But as clothing brand Draper James recently discovered, good intentions don’t always lead to good outcomes.

The BBB National Programs’ National Advertising Division (NAD) announced April 2, 2020, that it has launched a new fast-track challenge process called the Fast-Track SWIFT (short of Single Well-Defined Issue Fast Track) process.

Comparative safety claims can be a powerful advertising tool, especially when regarding products consumers cannot test themselves. For this reason, it is imperative that these claims are made with sound proof.

The European Data Protection Board (EDPB), an independent body that promotes cooperation and consistent application of data protection rules throughout the European Union, has released draft guidelines on connected vehicles and mobility-related applications.

The introduction of the California Consumer Privacy Act (CCPA) at the beginning of the year continues a global trend of law-makers introducing new and more stringent rules for companies using individuals’ data.

The California Consumer Privacy Act (CCPA) is the landmark privacy law in the US that formally went into effect January 1, 2020, and provides California residents with rights regarding the collection, use, and sharing of their personal information.

As comparison sites become more popular, the fine print becomes increasingly important for both consumers and companies.

The California Consumer Privacy Act (CCPA) is the landmark privacy law that formally went into effect January 1, 2020 and provides California residents with various rights regarding the collection, use, and sharing of their personal information.

The Federal Trade Commission announced on February 12, 2020, that it will seek public comment on issues related to the Endorsement Guide, formally known as the Guides Concerning the Use of Endorsements and Testimonials in Advertising.

A recently-filed consumer class action alleges that canned tuna producer, StarKist, misled consumers when they claimed their tuna products are “100% dolphin-safe” and “sustainable.” The class action is moving forward after StarKist attempted unsuccessfully to get the case dismissed.

UrthBox, a subscription snack company, was charged with a complaint by the FTC due to misrepresenting positive consumer reviews on the Better Business Bureau’s and other third-party websites.