Uber Looks to Become “The Electric Company”

You’ll need a plug for that. As Uber tries to build its reputation as a good citizen, it’s unveiling a new plan.

Uber is trying to get its drivers to adopt electric vehicles instead of driving cars that burn gasoline. The ride-hailing giant announced a yearlong pilot program in which it will provide monetary subsidies to some drivers who use electric vehicles, or EVs; build features into its app that are specific to drivers who operate those vehicles; and partner with nonprofits and UC Davis researchers to identify ways Uber and policymakers can encourage and reward adoption of EVs. Looks like Uber and EVs have become new besties.

Read the Los Angeles Times article