General Motors to Join the Ranks of CarMax and Carvana with Online Used Car Dealership

GM wants a piece of the online pie.

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General Motors Co. said Tuesday it plans to launch CarBravo, a new online used-vehicle marketplace for GM-branded vehicles aimed at competing with online dealerships such as Carvana Co. and CarMax Inc. 

The new site is expected to launch in the spring and will include Chevrolet, Buick and GMC dealers offering GM-branded vehicles as well as used vehicles from other automakers. It also will offer used vehicles owned by the automaker, creating a national pool of cars from dealers’ lots and GM’s inventory. 

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