Ford CEO Farley says electric vehicles will be sold 100% online, have nonnegotiable price
Ford CEO Jim Farley said consumers should plan to see dramatic change in the near term as companies compete amid the shift to battery-operated vehicles.
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“We’ve got to go to nonnegotiated price. We’ve got to go to 100% online. There’s no inventory (at dealerships), it goes directly to the customer. And 100% remote pickup and delivery,” he said in New York during Bernstein’s 38th Annual Strategic Decisions Conference streamed live.
“Then we have this opportunity to use our physical presence to outperform” competitors, Farley said. “I think our dealers can do it. But the standards are going to be brutal. They’re going to be very different than they are today.”
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