VR – Coming to an (Autonomous) Car Near You

How not to fall asleep at the wheel – get your own cartoon buddy!

Audi, Nissan and other car makers are banking on talking cartoon characters and other virtual reality experiences to keep drivers and other occupants of future autonomous vehicles entertained, auto industry executives said. Automakers have long focused on getting drivers to sit tight and pay attention to the road. Now, as the industry moves to self-driving cars and drivers become passengers, they face a new problem: how to tackle passengers’ boredom.

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