The Science Behind the Scents

In this video episode of Fashion Counsel, Arent Fox Partner Anthony Lupo and Master Perfumer and CEO of DreamAir Christophe Laudamiel discuss olfactory audits, replicating scents of people and places, and natural notes versus synthetic notes.

Christophe has co-created top 10 fragrances for major Houses such as “Polo Blue” for men by Ralph Lauren, “Happy Heart” by Clinique, “Fierce” by Abercrombie & Fitch, “deadofnight” and “meltmyheart” by strangelovenyc, and other scents for Beyoncé, Helena Christensen, Tom Ford, Burberry, Michael Kors, and Tommy Hilfiger. He founded DreamAir in 2010, and designs scents for major hotels, retailers, and museums.