Lacoste North America CEO Francis Pierrel Sees Strength in US Market

Earlier this month, Lacoste re-signed a deal to outfit the ATP World Tour staff at all pro tennis events through 2015, a partnership that is just one component of the high-end lifestyle brand’s strategic initiatives.

In this episode of Fashion Counsel, Partner Anthony Lupo talks with Francis Pierrel, president and CEO of Lacoste North America, about the company’s tactics in the US market. He elaborates on real estate law, distribution models, and the importance of 5th Avenue.

Fashion Counsel’s Executive Series offers analysis and key points of law impacting Fashion executives. Fashion Counsel host Anthony Lupo, partner and leader of the firm’s Fashion, Luxury Goods & Retail practice, conducts one-on-one interviews with fashion CEOs and business leaders.

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